LinkedIn principal author Doug Winnie describes what to look for when you build a research plan. Using a matrix of quantitative, qualitative, internal and external data, you can create a well-balanced research plan for your project and use what you learn to formulate new questions and continue getting better insights.
- [Narrator] A well balanced research plan has two axis.…One looks at data as being quantitative versus qualitative.…The second looks at data coming from internal…or external sources.…Let's look at an example to help illustrate…how these four quadrants can work…to build a research plan.…Let's say we have an app that allows…you to chat with your family members…in a private group.…You're trying to find out what to do…in the next major version of the app.…You have been working on small improvements…but your app isn't performing very well…in the app store.…
If we use our grid we can look at sources…that are quantitative internal data,…quantitative external data, qualitative internal data…and qualitative external data.…Inside of our current app there are anonymous…analytic tools that report what sections…of an app people are using, which features…are used, and how long people use the app.…This quantitative internal data…might indicate that sections of your app…aren't used much at all.…Or after they try a certain feature…
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- Types of products and industries
- Leading through influence
- Understanding your team
- Using an agile or waterfall development cycle
- Managing your product life cycle
- Researching your market, customers, and ideas
- Planning the product
- Building the product
- Releasing the product
- Refining the product
- Understanding when it's time to retire the product
Skill Level Beginner
1. What is Product Management?
2. What Does a Product Manager Do?
When it is time to retire2m 58s
Next steps1m 19s
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