LinkedIn principal author Doug Winnie describes a number of release strategies that you can use as a product manager for your product. Ranging from silent soft launches, full launch blitzes to phasing a release over time, you can release your product in multiple different ways to meet the needs of your users.
- With all the work done, and the positioning and marketing…in place, it's time to release your product.…The type of product you're releasing defines…where it's going to be released,…but there are different ways to define how it's released.…I'd like to share a few that have worked well for me,…and which may be right for you.…The first is called a soft launch.…This is when you release the finished product,…but you don't tell anyone.…There isn't any advertising or campaigning for the product.…
It's just there, for people to find on their own.…There are a number of reasons to have a product…go through an entire launch process without fanfare,…especially products that are released in app stores.…A soft launch lets you make sure your product is approved…and listed by the ecosystem vendor…before you make a big splash about it.…You also can see how discoverable the product is…and if there are any initial reactions to it.…The second way to release is a full launch.…
This is when you release your product and marketing…
- Types of products and industries
- Leading through influence
- Understanding your team
- Using an agile or waterfall development cycle
- Managing your product life cycle
- Researching your market, customers, and ideas
- Planning the product
- Building the product
- Releasing the product
- Refining the product
- Understanding when it's time to retire the product
Skill Level Beginner
1. What is Product Management?
2. What Does a Product Manager Do?
When it is time to retire2m 58s
Next steps1m 19s
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