Join Dane Howard for an in-depth discussion in this video Prototyping effectively, part of Pitching Projects and Products to Executives.
(Music playing.)…Dane Howard: The most valuable asset of innovation is the interplay between individuals…and the expression of their ideas.…Michael Schrage wrote this in his book, "Serious Play".…It's about effective prototypes.…They give you a tangible dialog that's needed to move the next business…decision forward.…By choosing the right fidelity of the prototype, you have help guide a decision…to answer the most important questions executives are looking for.…Charles Warren: Rehearse. It's really helpful.…
I think it's a very good thing to not have your first pitch be the crucial one.…Prototype your prototype kind of thing.…Rob Girling: Working an idea, the golden rule of prototyping was prototype to…answer questions.…What's the question you are trying to answer?…The fidelity is directly related to, what is it you're trying to find out?…Ryan Tandy: I think prototyping as philosophy is super important.…You need to know what something feels like.…
If you don't have the feel of an actual product,…you won't really know what you are making.…
- Getting and incorporating feedback before the pitch
- Creating a list of key stakeholders
- Deciding on the format of the meeting
- Effective prototyping
- Providing an intimate setting
- Being succinct and staying on-track
- Making the presentation
- Closing the deal
Skill Level Appropriate for all
Q: Where can I learn more about communication skills?
A: Discover more on this topic by visiting communication skills on lynda.com.