Join Whitney Johnson for an in-depth discussion in this video Protecting your intellectual property, part of Entrepreneurship Fundamentals.
- Intellectual property, commonly referred to as IP,…is an important legal consideration for all start-ups.…Now, before you say intellectual property…is only about patents, which I used to do,…consider these questions posed by IP expert,…Jill Hubbard Bowman.…What if you pick a name for your business…that infringes on someone else's trademark?…Or you haven't filed for protection…of your own great brand names?…What if you've hired an independent…website and logo designer?…Have they assigned the rights over to you?…What if your website code incorporates…open-source code that has licensing restrictions?…Intellectual property actually covers…an array of legal ownership claims,…which include five basic types.…
The first is trade secrets.…These are defined as confidential information…that gives a business its competitive edge.…Trade secrets can include business plans,…customer lists, pricing, designs, or procedures.…At launch, you'll want to make sure…that neither you nor your employees…are using unauthorized IP from a former employer.…
- Finding your idea/problem to solve
- Finding your first customer
- Writing a business plan
- Deciding on a legal structure
- Building a team of employees and advisors
- Marketing your business
- Building a website
- Minding cash
- Managing stress
- Funding growth
- Balancing entrepreneurship and life
Skill Level Appropriate for all
Financial Literacy: Reading Financial Reportswith Rudolph Rosenberg1h 25m Appropriate for all
Introduction to Content Marketingwith C.C. Chapman57m 32s Appropriate for all
1. Finding Your Big Idea
2. Starting Your Business
3. Building a Team
4. Marketing Your Business
5. Scaling Your Business
6. Funding Growth
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