Join Jane Barratt for an in-depth discussion in this video Production and digital development partners, part of Advertising Foundations.
- It's been said many times that you get what you pay for.…And in the case of production and distribution services,…that truism is very accurate.…In this video, I'm going to cover the importance…of production, when it makes sense to work with full service…providers, and when it makes sense…to go direct to specialists.…Now, the list of specialists involved in marketing…and advertising production is as long as your arm.…From sound engineers on a video shoot, to user experience…experts for your website, to a photographer…for your product photos.…
So, instead of listing them, let's consider an example.…Think of Apple and the way that they…unveil their new products.…I say unveil instead of launch because these are truly…theatrical events where multi-language websites go live,…products are in stores all over the world to demo,…ads are launched in multiple countries…and millions of emails are sent out to customers…all within minutes of a product announcement.…From a production perspective, let's think about…how they pulled this off.…
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- Defining your audience
- Crafting your message
- Placing your ad
- Establishing a digital, competitive, and editorial presence
- Working with advertising partners
- Working with an ad agency