Discover the core principles that make a product team successful—like why there should be no hierarchy in a product team. Plus, see how trusting one another is essential when decision-making authority is divided evenly among the team.
- There is something magical about being part…of a hight performing team.…High performing product teams come from a place of respect,…collaboration and a product vision…that the team members approach…as missionaries not mercenaries.…John Doerr, the founder of venture capital firm…Kleiner Perkins Caufield and Byers,…was the first to use the term…missionaries versus mercenaries.…His point was that mercenaries are hired guns…who will build whatever you tell them to build,…but missionaries are obsessed with the product vision.…
They're on a literal mission…to solve real problems for customers.…The product team comes together…for an undefined length of time…and operates best when they feel…both ownership over the success of a product…as well as commitment to one another.…There is no hierarchy in a product team.…Not only that but a product team is not a formal part…of the company's hierarchy either.…The engineers will continue reporting…to the head of engineering,…the product designer to the head of design,…and the product manager to the head of product.…
In this course, Jay Clouse reviews the roles and responsibilities of the typical product team and explains the nuances of communicating with each group of stakeholders, including senior leaders, company partners such as sales and marketing, and customers themselves. The course includes real-life scenarios that show these communication strategies in action during phases of product management—including customer discovery, road mapping, and sprint planning.
- Product team principles
- Members of the product team
- Product manager responsibilities
- Communicating with senior leaders, sales, marketing, and customer service
- Communicating with customers