From the course: Communication for Product Managers
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Product marketing managers
From the course: Communication for Product Managers
Product marketing managers
- We've all heard the line from Field of Dreams, if you build, he will come. Unfortunately, that's not the case with most products so it's the job of your marketing team to help bring your product to market. Your point of contact with the marketing team will normally be a product marketing manager. Product marketing managers are unique within a product team because they're usually not dedicated to just one product team in the organization. This is because most product organizations have more products than they do product marketing managers. So product marketing managers are often focused on a specific target market, or market channel, not just your one product. Your product marketing manager will collaborate with you on customer discovery, product delivery, and go-to-market strategy. Like your product designer, your product marketing manager should be involved in early conversations with potential customers. While you're using customer feedback to define the product to be built, your…
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