“If you build it, they will come.” Unfortunately, that’s not the case with most products, and that's where your marketing team comes in. Learn the key players and how you can communicate seamlessly with your marketing department. Plus, get insight into what your product marketing manager needs to develop strong messaging and positioning in your marketplace.
- We've all heard the line from Field of Dreams,…if you build, he will come.…Unfortunately, that's not the case with most products…so it's the job of your marketing team…to help bring your product to market.…Your point of contact with the marketing team…will normally be a product marketing manager.…Product marketing managers are unique within a product team…because they're usually not dedicated…to just one product team in the organization.…This is because most product organizations…have more products than they do product marketing managers.…
So product marketing managers are often focused…on a specific target market,…or market channel, not just your one product.…Your product marketing manager…will collaborate with you on customer discovery,…product delivery, and go-to-market strategy.…Like your product designer,…your product marketing manager should be involved in…early conversations with potential customers.…While you're using customer feedback…to define the product to be built,…your product marketing manager…
In this course, Jay Clouse reviews the roles and responsibilities of the typical product team and explains the nuances of communicating with each group of stakeholders, including senior leaders, company partners such as sales and marketing, and customers themselves. The course includes real-life scenarios that show these communication strategies in action during phases of product management—including customer discovery, road mapping, and sprint planning.
- Product team principles
- Members of the product team
- Product manager responsibilities
- Communicating with senior leaders, sales, marketing, and customer service
- Communicating with customers