From the course: Communication for Product Managers
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Product manager
- The role of the Product Manager is one of the hardest to define or describe. As a result, some companies make the mistake of thinking that product management isn't necessary. But on the contrary, having a highly skilled Product Manager is a game changer for your organization. At the most basic level, a Product Manager is responsible for evaluating opportunities for your company and defining the product to be built for customers. That sounds simple enough but it requires a very high level of understanding to properly define a product that customers will really care about. Not only that, but it requires working closely with the rest of the product team to come to a consensus on the products being defined. As you look closer, you'll see the Product Manager must combine deep knowledge of the business, its customers, the data, and the overall market your company is operating in. Using this knowledge, they then must exercise creativity and insight to lead the Product Team. While many…
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