In the past, product designers were given requirements from the product manager, and they created designs and experiences based on that direction. But today, design is recognized as a crucial element of the product discovery process. See firsthand why a product manager should include the product designer whenever possible.
- As you can see we're going to take…a little bit of a different approach to this video…and I'll tell you more about that in a second.…But first I wanted to tell you that in the past…product designers were given requirements…from the product manager and they created designs…and experiences based solely on that direction.…But now design is recognized as a crucial element…from the very beginning of the product discovery process.…Ultimately you are both responsible…for the success of the product…and so you'll be working together a lot.…So when exactly should you involve the product designer?…Well they should be present…during the customer discovery interviews…so they can hear directly from the user…and ask their own questions.…
Without the product designer present…you as the product manager…will be constrained to a game of telephone,…communicating what you heard from the user to the designer.…Let me show you what I mean.…Ray a product manager is just about to interview a nurse.…He'll then convey what he learns…to the product designer Gabby.…
In this course, Jay Clouse reviews the roles and responsibilities of the typical product team and explains the nuances of communicating with each group of stakeholders, including senior leaders, company partners such as sales and marketing, and customers themselves. The course includes real-life scenarios that show these communication strategies in action during phases of product management—including customer discovery, road mapping, and sprint planning.
- Product team principles
- Members of the product team
- Product manager responsibilities
- Communicating with senior leaders, sales, marketing, and customer service
- Communicating with customers