Join Jane Barratt for an in-depth discussion in this video Producing your ad, part of Advertising Fundamentals.
- If there is one thing that the digital revolution…has helped, it's bringing down the…cost of producing beautiful advertising…in a fraction of the time that is used to take.…I want to share with you a few different ways…for small businesses to create high quality adversiting…without the high-priced agencies that usually come with it.…Not that there's anything wrong with…high-priced agencies for the right companies…at the right time, they can truly accelerate your business,…but if you're being judicious with your budgets,…you're better off investing in the ideas…of what you're going to show, the creative,…and where you're going to show it, the media,…and investing less in high-priced production.…
If you're starting from scratch…and need foundational design elements…like a logo and overall brand identity,…there's companies like 99 Designs…where you can crowd source your design at very low cost…or Visualy that have a huge library of…design inspiration and access to talent all over the world.…Now assuming you have the pieces…
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- Defining your audience
- Crafting your message
- Placing your ad
- Establishing a digital, competitive, and editorial presence
- Working with advertising partners
- Working with an ad agency