Join Anil Gupta for an in-depth discussion in this video Prioritizing across country markets, part of Global Strategy.
- If your company, or one of your business units,…is starting its global journey,…how would you decide where to go first?…For companies in highly global industries,…such as semiconductors, social media,…mobile gaming apps, the answer is easy.…You are global from day one.…Customers everywhere can access or buy…your products and services from the central location.…Most industries, however, are not so global.…
In fact some, such as discount retailing and cement…are highly multidomestic.…For companies in these industries,…rapid globalization can be very dangerous.…They would take on far more complexity than they can handle,…and the risk would be very high…that they fail simultaneously…in a large number of countries.…How should companies set priorities…across country markets?…The answer depends on two factors.…
The strategic importance of the market,…and the firm's ability to exploit that market.…The strategic importance of a market depends…on market size, growth rate and the potential for learning.…Market size and growth rate depend on several factors:…
This course is aimed at helping managers learn how to maximize the benefits while minimizing the costs and risks associated with global expansion. Anil K. Gupta, Michael Dingman Chair in Strategy and Globalization at The University of Maryland's Smith School, and one of the world's leading experts on global strategy, outlines the logic of global strategy and the questions you need to address in order to globalize your company's market presence and leverage global resources.
Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
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- Why go global?
- Prioritizing across the world's markets
- Designing entry strategies
- Frugal innovation
- Leveraging global resources
- Cultivating a global mindset