LinkedIn principal author Doug Winnie describes three strategies to help you as a product manager to prioritize features. This includes how to map the forces in the market that help or hurt your product, categorize based on users or themes, and build out a prioritization on these features to build out over time.
- When you have a number of features and ideas…for your product, either provided by your team…or from your interviews with customers,…it can be difficult to prioritize them.…There are many ways you can think about your features.…Here are a series of three ways that I like to use…in conjunction with each other.…The first strategy is to look…at the current market conditions…and how they relate to your product.…If you plot out a timeline beginning today,…along the way, you'll encounter events…that will have a positive…or a negative effect on your product.…
As you plan ahead forward along the timeline,…pinpoint events that will happen, and draw an arrow.…The length of the arrow tells you…how much it will push you forward…or how much it will set you back.…For instance, if I'm making a mobile app,…I might know that the next version of the operating system…is in beta and will be coming out soon.…That release will drag me backwards,…because I'll need to make sure…that my app is compatible when it comes out.…
I could also be making an app for students and teachers.…
- Identify types of products.
- Recognize different types of industries.
- Examine what elements make up a quality extended team.
- Explore the components of managing a life cycle.
- Name the elements of a strong research plan.
- Break down how to pitch an idea.
- Identify versions, releases, and sprints.
- Recognize how to monitor progress using a burndown chart.
- Define your go-to market.
Skill Level Beginner
1. What is Product Management?
2. What Does a Product Manager Do?
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