Join Dana Robinson for an in-depth discussion in this video Preventing rights-of-publicity infringement, part of Intellectual Property Fundamentals.
…You can see that right to publicity is pretty intuitive.…It's pretty easy to understand.…People have the right to protect the use…of their name, their face, their persona, their voice.…If you take video, you should get a model release.…If you take photos of people, you should get a model release.…If you're going to use somebody in a website, you should get a model release.…If you're going to put somebody's name on…something, you should get a release for that.…You shouldn't assume that because you can…acquire the copyrights in a photo, maybe on…a stock photo website, that you can use…that photo to endorse a product or service.…
For example, it's, it's quite easy to find a photo of any…number of famous and non-famous people on any number of stock photo websites.…Can you use those?…It really depends on the scope of the license.…If it's somebody famous, you should probably not use it unless…you've also negotiated the right to use that from the famous person.…The celebrity themselves will have the right to license…
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DISCLAIMER: This course is taught by an attorney and addresses US law concepts that may not apply in all countries. Neither LInkedIn nor the attorney teaching the course represents you and they are not giving legal advice. The information conveyed through this course is akin to a college or law school course; it is not intended to give legal advice, but instead to communicate basic information to help viewers understand the basics of intellectual property.
- What is intellectual property?
- What is a copyright?
- How long do copyrights last?
- Trademarking your brand
- Trademark infringement
- Patenting your ideas
- Defending trade secrets<br><br>
- The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.
Skill Level Appropriate for all
4. Trade Secrets
5. Rights of Publicity
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