Join Drew Boyd for an in-depth discussion in this video Presenting to leadership teams, part of Marketing Fundamentals.
…An effective marketing plan is one that lays out a coordinated set of…strategies and tactics to win in the marketplace.…At some point in the process, you'll need to gain support for that plan.…And perhaps the most important audience is your senior management.…They're the ones, typically, who allocate financial and…human resources to various projects in your company.…Without their full support, you may end up not getting what you need.…Here are some tips on how to make a big impact with…senior leaders when presenting your marketing strategy.…
First, try to lead with a story.…Perhaps focus on a customer who had a great result using the product.…This is a great way to remind people how your products bring value to customers.…Next, share what's changed in the marketplace.…What new threats, new products or…trends are out there that are creating a challenge.…We call this creating the burning platform.…You want people to understand the difficult situation you're up against.…Then share the process you went through to create the marketing plan.…
You'll also learn to address tactical challenges and present the plan to get buy-in throughout an organization, from the C-suite to the sales team, as well as use the marketing plan to guide outside agencies and vendors. Finally, you'll learn how to launch the campaign and measure its performance.
- Marketing in an organization
- Assembling the team
- Creating the marketing plan
- Analyzing your products, customers, and market
- Segmenting customers
- Creating a value proposition
- Developing a strategy
- Setting goals
- Setting prices
- Using social media
- Presenting your plan to leadership
- Budgeting your plan
- Measuring success
Skill Level Beginner
Understanding Marketing's Role
Analyzing Your Business
Developing Your Strategy
Developing the Tactical Phase
Aligning the Organization
Launching and Measuring Your Plan
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