Join Judy Steiner-Williams for an in-depth discussion in this video Presenting information, part of Business Writing Strategies.
- Little or no chance of disagreement,…no anticipated conflict,…no need to convince someone of your viewpoint.…Those are the kind of writing situations we call…neutral or routine.…Business writing situations that are labelled as…routine or neutral are among the easiest types to write.…They are easier because they use the direct strategy.…Nothing to overcome, which means we begin with a purpose.…Let's look at a couple specific situations…that are labelled neutral.…First, the routine inquiry or request.…
You would write this type of message if you needed…to get more information about attending an upcoming…conference, or if you saw a new product advertised…and wanted to get more information about it.…So let's analyze.…First, the reader reaction.…In those two situations, the reader reaction will be…neutral and probably even positive…because the organizers want people interested…in their conference, and that company with the new product…certainly wants to sell it,…and your inquiry shows the reader that you are…interested in learning more about the product.…
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- Identify the correct outline for a direct strategy.
- Explain the best strategy for emphasizing good news.
- Give examples of different purposes for business writing.
- Summarize what you should consider when deciding whether to communicate externally.
Skill Level Intermediate
1. Deciding the Strategy
2. Analyzing the Situations
3. Analyzing the Audience
Understanding audience needs3m 34s
4. Determining the Correct Written Channel
5. Strategy Specifics
6. Choosing the Language
7. Strategy Outlines
8. Templates for Common Writing Strategies
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