LinkedIn principal author Doug Winnie describes the need to summarize and document your research findings using a couple of deliverable types like whitepapers and slide decks and organizational structures. These will help create a strong narrative for your research findings and carry your conclusions forward to the next stage of the product lifecycle.
- At the end of each phase of the product life cycle…there is a deliverable that is used to summarize…everything that is learned so it can be…carried forward to the next phase.…It is a way to document that point in time…so you can refer to it later on.…With so much potential data, it can be complex…to try and figure out how to organize it,…so I want to share a few strategies…that you can use to organize your research findings.…One strategy is to organize your findings…based on the four quadrants of feedback.…
Start your presentation with what…your theme was for this round of research,…then say how each quadrant of research was able…to broaden your understanding of the theme.…The advantage is that you're able to show…a balanced view on the theme for the research…and demonstrate that you approached it from multiple angles…to develop the basis of what you are going to build.…Another strategy is to use the critical…questions from your customer meetings.…If you can answer these questions using information…from all of your various sources,…
- Types of products and industries
- Leading through influence
- Understanding your team
- Using an agile or waterfall development cycle
- Managing your product life cycle
- Researching your market, customers, and ideas
- Planning the product
- Building the product
- Releasing the product
- Refining the product
- Understanding when it's time to retire the product
Skill Level Beginner
1. What is Product Management?
2. What Does a Product Manager Do?
When it is time to retire2m 58s
Next steps1m 19s
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