Join Dana Robinson for an in-depth discussion in this video Preparing to trademark, part of Intellectual Property Fundamentals.
…All right, let's say you've come up with the most amazing slogan.…This is going to be company-changing.…It's going to redefine the brand.…Your boss loves it.…The marketing people love it.…Your wife and kids love it.…This is going to help establish you as the innovator of the slogan.…And what you want to know is, how do I trademark that?…Unfortunately, that's not the first question you should ask.…The first question you should ask is, can I adopt this…trademark without infringing somebody else that's a prior user of the trademark?…And this is pretty common.…
You actually have to step back from a…trademark that you may be completely in love with.…And ask the question, can I adopt…this trademark without infringing a third party?…Why is that?…Well, because trademark rights arise from use.…The rights go to the first user.…And you might not be the first user.…You can even check the trademark database, and find that it's clear.…And still have a problem, because trademark…rights arise from use, not necessarily from registration.…
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DISCLAIMER: This course is taught by an attorney and addresses US law concepts that may not apply in all countries. Neither LInkedIn nor the attorney teaching the course represents you and they are not giving legal advice. The information conveyed through this course is akin to a college or law school course; it is not intended to give legal advice, but instead to communicate basic information to help viewers understand the basics of intellectual property.
- What is intellectual property?
- What is a copyright?
- How long do copyrights last?
- Trademarking your brand
- Trademark infringement
- Patenting your ideas
- Defending trade secrets<br><br>
- The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.
Skill Level Appropriate for all
4. Trade Secrets
5. Rights of Publicity
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