Prepare for your audience's reactions

- Show me the money, … a term often used when people want to know … the bottom line or what's in it for them. … An audience comes to you for information, … or they attend your session … 'cause their boss said they had to, … or they really want to hear what your recommendation is. … No matter what their motivation, … you have to communicate the so what right away. … The what's in it for them … needs to come out of your mouth immediately. … To translate your message of value to the audience, … you need to know them on a deep level. … What drives them? … Is it success, recognition, profit? … If you're speaking in the corporate sector … like Katie is, what's in it for the company? … If you present to the CEO, … why should she listen to what you have to say? … Spend time talking to people who know your audience … better than you do. … Spend time gathering information from them … before your presentation. … If you have the opportunity, … talk to your audience before the presentation day … and ask them what do they want get out of your presentation? …