Tatiana Kolovou explains how to determine if the audience is primarily ready to hear your information, apathetic to it, or even resistant to it. Learn techniques to deal with each scenario and ways to adjust your presentation approach.
- The company I worked for, … plan to announce a major change in employee benefits. … The manager I coached was tasked … with the tough announcement. … Tough because the rumor mill … was that the benefits change was not good, negative. … I advise them to listen to concerns … and be prepared for all questions. … His task was to communicate with empathy … to the skeptical audience and not try to pitch the program, … as he would try to do with a ready audience. … He needed to get right to the point … and recognize that there were concerns. … This strategy worked very well and the reports back … from him was so positive. … Employees appreciated the candidates of the dialogue … and the chance to express their concerns. … Then, one day, I got a call from him, … saying that he blew it. … He went into a particular unit with the assumption … that the audience would be resistant, … but this particular group was not. … They heard through enough of the grapevine … of the upcoming changes, … they were ready to discuss next steps. …
- Explore how to evaluate your audience's knowledge level.
- Define audience value.
- Recall how a 'forest vs. tree' analogy compares to the audience interview and presentation design.
- Recognize what logical appeal means in a presentation setting.
- Define emotional appeal in a presentation setting.