Tatiana Kolovou explains how to determine if the audience is primarily ready to hear your information, apathetic to it, or even resistant to it. Learn techniques to deal with each scenario and ways to adjust your presentation approach.
- Show me the money, … a term often used when people want to know … the bottom line or what's in it for them. … An audience comes to you for information, … or they attend your session … 'cause their boss said they had to, … or they really want to hear what your recommendation is. … No matter what their motivation, … you have to communicate the so what right away. … The what's in it for them … needs to come out of your mouth immediately. … To translate your message of value to the audience, … you need to know them on a deep level. … What drives them? … Is it success, recognition, profit? … If you're speaking in the corporate sector … like Katie is, what's in it for the company? … If you present to the CEO, … why should she listen to what you have to say? … Spend time talking to people who know your audience … better than you do. … Spend time gathering information from them … before your presentation. … If you have the opportunity, … talk to your audience before the presentation day … and ask them what do they want get out of your presentation? …
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- Explore how to evaluate your audience's knowledge level.
- Define audience value.
- Recall how a 'forest vs. tree' analogy compares to the audience interview and presentation design.
- Recognize what logical appeal means in a presentation setting.
- Define emotional appeal in a presentation setting.