Join Guy Kawasaki for an in-depth discussion in this video Predicting new markets and opportunities, part of Guy Kawasaki on Entrepreneurship.
- I truly do believe that it is so hard to predict a new market, and to think that, you know, experienced people, that wise people, people with high IQs and people with great academic backgrounds can predict the future I think is dubious. And the way it works is two guys in a garage, two gals in a garage, a guy and a gal in a garage, or a spare bedroom or a space office, they build a product that they want.
And knock on wood, they're not the only two people in the world who want it. And that's how it works. That's the way entrepreneurship truly works in technology.
- The critical nature of prototyping
- The qualities of an MVVVP (minimum viable, valuable, validating product)
- The irrelevance of business plans
- The qualities of state-of-the-art pitches
- The replacement of marketing with social media