Posting jobs is a basic job function of a recruiter. But where? Learn where you should be posting jobs and relevant content for the job seekers that you want.
- One of your roles as a recruiter is to come up with a journey that you want your job seekers to take with you. The first step in this journey is to publish relevant content. Think about what the number one piece of content your average job seeker needs. This would indeed be the job opening, informing folks about the role, the details of the job, and where and how to apply. Otherwise, why would he or she come to you, right? The next step in the journey is posting on several sites, leaving breadcrumbs for people to find. Should I post a job opening here or there is a question I'm often asked.
Honestly, it's not a question of posting it in one place and not in another, but where your target audience resides. If they are on both platforms, then post it on both. It is not a question of and/or. To me, it's a matter of yes/and. For example if you post a job opening on LinkedIn, then you can easily tweet about it. Make sure you include the link so that people can actually find it. If you're the only one sharing it, it can take a while before your target audience finds it. So you need to increase your odds by hunting in flocks as they say.
Ask your hiring manager or his or her team to share the post on their social media. What else can you share about the job? Here are four extra ideas for content. One, location, where is the job? What is the average time to commute? Public transportation options. Is parking available for every employee? What about places to get coffee, lunch, dinner, and go shopping? Two, job role, next to the job description, I'm sure you can come up with stories from people who are already doing this job right now.
Funny stories, but also serious stuff. What do they like about this job in particular? Any stories about what the job is and how it is being done today? Three, experience, do you have any stories how people here work closely together to create awesome products or services? Are there any stories that illustrate how people at your company have grown professionally and personally? That is worth sharing. Four, satisfaction, any content that illustrates how choosing to work here is a smart idea, leading to great satisfaction.
Any testimonials? By the way, have you talked to the hiring manager? Did you get some extra insights, anything worth mentioning that is not in the job opening? That might be the base for an update or a tweet. Go where your target audience is and start creating the journey you want your job seekers to take with you.
- Identify the stakeholders that should be involved when moving your recruiting process into social recruiting.
- Recognize the advantages of using LinkedIn to recruit job seekers.
- Summarize the steps taken to start social recruiting.
- Explain the importance of promoting your company brand in your social recruiting strategy.
- Recall the key element you should always keep in mind when creating content for your social platforms.
- Identify strategies for optimizing your time spent posting content to social media platforms.