From the course: Selling into Industries: Telecommunications
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Positioning youself as an expert
From the course: Selling into Industries: Telecommunications
Positioning youself as an expert
- Your best shot of getting in the door being the sales professional a customer chooses to meet is to position yourself as an expert, an expert in the field of telecommunications. And to position yourself as an expert, you have to be proactive. The market is a crowded place, and if you do not blow your own horn, as they say, no one is gonna blow it for you. You have to do the heavy lifting to get above the white noise. First and foremost you have to know your stuff. Being an expert starts with being well-informed and highly educated about the telecommunications industry. People go to experts for clarification, answers, and ideas. As an expert you have to be able to deliver. Join a few associations like your state telecommunications association. Read their newsletters and magazines. Also, take the time to follow the national news. Read papers like the Wall Street Journal and The New York Times. They are always publishing the latest bills and legislative news happening in the…
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