LinkedIn principal author Doug Winnie describes how through personas and other research, user stories and data that you have gathered for your product development can be a tool for helping you to position your product to potential customers. By creating connections between your various data sources, you can identify messaging and marketing opportunities.
- When it's time to pitch your product to customers,…you have lots of tools at your disposal.…Let's explore how all of these can help connect the dots…and create a thread through the entire product life cycle…oriented around your customer.…When you started, you met with customers…and discovered some key things.…First, you know what their current problems are.…You know what they're thinking,…their opinions, and their personalities.…You also have individual and aggregated prioritization…of features that they felt were the most important.…
Next, you have to find user stories that are written…in such a way to explain what the user needs to do,…and how they need to do it.…Finally, you have the personas that tell you…who the customers are, the tone and style…of how they like to communicate,…and you have identified the user path they will take…to get the product.…Using all of this information you can begin…to position your product to customers.…Look at the prioritization of your features…and consider how they break down between your primary,…
- Types of products and industries
- Leading through influence
- Understanding your team
- Using an agile or waterfall development cycle
- Managing your product life cycle
- Researching your market, customers, and ideas
- Planning the product
- Building the product
- Releasing the product
- Refining the product
- Understanding when it's time to retire the product
Skill Level Beginner
1. What is Product Management?
2. What Does a Product Manager Do?
When it is time to retire2m 58s
Next steps1m 19s
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