Playing to your distinctive strengths

Now that you are taking the right risks.…I want you to play to your distinctive strengths.…Skype came on the market and rather than skirmish with…Verizon for the large corporate customers who required superior sound quality,…Skype went after the people who needed long distance but couldn't afford it.…College students.…For these customers, inferior sound quality was a…small price to pay for Skype's distinctive strength,…it was free.…So, I have a friend named Adam Richardson, he…wanted to be a designer and his passion was cars.…

But his approach to design was research-based.…As a kid, he would measure in great detail every car interior he could…find and then with clipboard in hand, survey the adults about what they wanted.…Adam eventually became an industrial designer at Sun Microsystems,…a very traditional job.…But when he began to apply research to design, he was able…to make the leap to his dream job at Innovation Consultancy Frog.…Another example of playing to…your distinctive strengths is Celine Schillinger.…