LinkedIn principal author Doug Winnie describes some helpful strategies you can use to prepare your team for discussions with current and potential customers about your product. After forming your core team, you will decide the categories of customers you will meet with and define the critical questions that you need to answer.
- Part of your research plan will ultimately put you…face to face with the current customer or potential one.…This could either be an end user,…or the individual that needs to make purchasing decisions…for a larger group.…Before you meet, however,…there are some important things to plan out first.…The advantage to going into a customer meeting…is that you can dive deeper than with a survey.…And you can allow the conversation to meander a bit,…but only to a point.…You still need to figure out what they want…and when they want it.…So you need to have a plan…for how you want to conduct your conversation.…
At the end, you'll then have actionable feedback…that when combined with your other research,…gives you a great start to planning out your product.…To begin, you'll prep for your meetings.…This usually doesn't take too long,…but it's necessary to get everyone on board.…There are a few key things to define…and agree upon at this stage.…The first is to define who will be part…of the customer meeting process.…When you think of your core team,…
- Types of products and industries
- Leading through influence
- Understanding your team
- Using an agile or waterfall development cycle
- Managing your product life cycle
- Researching your market, customers, and ideas
- Planning the product
- Building the product
- Releasing the product
- Refining the product
- Understanding when it's time to retire the product
Skill Level Beginner
1. What is Product Management?
2. What Does a Product Manager Do?
When it is time to retire2m 58s
Next steps1m 19s
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