Join Whitney Johnson for an in-depth discussion in this video Pitching investors, part of Entrepreneurship Foundations (2014).
- If you decide that your business requires equity financing…you will need equity investors,…whether friends, family, angels, or venture capitalists.…Here're some tips for how to make that happen.…First, prepare an elevator pitch that you can deliver…in under a minute to anyone you meet.…You never know who may have interest…in financing your business.…If you can explain what problem you solved,…why you were the one to solve it,…and why this will make money…for investors in less than a minute,…even a chance meeting can turn into a pitch.…
An easy to understand and share elevator pitch…is a great way to leverage your whole network…and generate buzz for your business.…You'll also want to be able to explain…what you do in writing in no more than a paragraph or two.…More and more introductions are made via email.…If you're looking for a warm introduction,…you want to make it as easy as possible…for the intermediary to tell your story.…For more on what makes a memorable story,…refer to the Tell Your Story video…I covered earlier in the course.…
- Cite the steps that can help you find an unmet need.
- Differentiate between a business and a hobby.
- Recognize how to decide between an online business and a brick and mortar business.
- Describe how to protect your intellectual property.
- Explain the best practices for hiring the right people.
- Recall the importance of tapping into networks of expertise.
- Cite the best practices for building a business website.
- Summarize the best metrics to use for your online business.
Skill Level Intermediate
Management Foundations (2013)with Britt Andreatta2h 9m Intermediate
1. Finding Your Big Idea
2. Starting Your Business
3. Building a Team
4. Marketing Your Business
5. Scaling Your Business
6. Funding Growth
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