LinkedIn principal author Doug Winnie describes strategies that you can use to pitch your product idea and avoid getting unbiased answers to questions. In addition, Doug describes how to get evaluative feedback from your customer that lets you know what features they like, and which ones they don’t in a form that you can combine with other customers.
- At the heart of your customer meeting,…you want to pitch your idea.…You're in the room with the customer…to find out if you are on the right track…or if you need to make changes.…Let me give you some tips…to help make that time valuable and actionable…for you and your team.…How you pitch your product is based on the product type.…This could be a mock-up of an app, a prototype of the device…or description of a process or idea.…Now, this could be an entirely new product…or could be improvements on an existing one,…but there is one key thing to remember about this stage,…don't answer their questions,…seems kind of weird, but here's an example.…
Let's say you're building a new smartphone.…A customer might ask, how much storage will be on the phone?…If you just answer them,…the customer might not give any reaction to the answer.…If they do, you have led them with their answers,…so they might tell you something completely different…then you originally thought.…The better way to respond would be,…how much storage would you expect to get on the phone?…
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- Types of products and industries
- Leading through influence
- Understanding your team
- Using an agile or waterfall development cycle
- Managing your product life cycle
- Researching your market, customers, and ideas
- Planning the product
- Building the product
- Releasing the product
- Refining the product
- Understanding when it's time to retire the product
Skill Level Beginner
1. What is Product Management?
2. What Does a Product Manager Do?
When it is time to retire2m 58s
Next steps1m 19s
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