Join Judy Steiner-Williams for an in-depth discussion in this video Persuasive request, part of Business Writing Strategies.
- Once again, you're faced with…getting the keynote speaker…for your organization's yearly conference.…Several people have mentioned that Frieda Allenson,…a motivational speaker and author, would be well-received.…As with all persuasive situations,…we have no guarantee.…But I can almost assure you…that this strategy would not be successful.…First, all the reader questions…have not been anticipated and answered.…Allenson doesn't know the exact date,…that's pretty important;…the occasion, how long to speak,…the number of people attending,…the exact location, what you want…her to speak about specifically,…and by when you need a response.…
Examine the tone.…The focus is on the writer.…"Our organization," "We considered," "most of us,"…"We don't," "Our speakers," "we can."…And, negative: "hope," the only reason we decided…on you is because you live close, don't have a lot of money,…people don't like to stay long, and "if you can't come."…What about the arrangement strategy?…It's direct.…It asks immediately if she would speak.…
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- Deciding when to begin or delay the message
- Presenting information
- Getting support for ideas
- Understanding the audience
- Communicating internally and externally
- Choosing the appropriate language and tone
- Using business writing outlines and templates
Skill Level Appropriate for all
1. Deciding the Strategy
2. Analyzing the Situations
3. Analyzing the Audience
Understanding audience needs3m 34s
4. Determining the Correct Written Channel
5. Strategy Specifics
6. Choosing the Language
7. Strategy Outlines
8. Templates for Common Writing Strategies
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