Persuasive Selling

- Aristotle, the famous Greek philosopher told the world more than 2300 years ago that "persuasion was the art of getting someone "to do something they wouldn't normally do "if you didn't ask." So how does this apply to selling? Well selling is your attempt to convey that your product or service meets a need and is worth the price you're asking for it. Understanding how people think and behave, and specifically what causes them to say yes can make selling much, much easier. This is where persuasion comes in. I'm Brian Ahearn, and I've been working with salespeople for more than 20 years. I'll share with you eight psychological concepts that can be employed throughout the sales process. These concepts will make it easier for potential clients and customers to see the value in your offering. It cannot be overstated, persuasive selling is not about manipulation, it's not about pushing products or services people don't want or need. It's about helping people see their wants or needs more clearly, then communicating how your products or services satisfy those needs or wants using language that decades of research show to be most effective. Done right, persuasive selling is not just changing minds, but it's changing behaviors to create a win-win situation for both you and your customers.