From the course: Product Management: Customer Development
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Performing user research
From the course: Product Management: Customer Development
Performing user research
- There's absolutely nothing more important than user research. Let me say that again. Nothing is more important than user research. But, unfortunately, it's also the most frequently overlooked aspects of creating a product. Companies often assume they understand their user so well that they can build a product without talking to their users at all, and they're almost always wrong. Without performing user research, you're taking a huge risk. You're betting on your ability to totally guess at what a user needs and you're betting that you can build a product, put it out into the world, and people will flock to it. But that never happens. And if you begin putting all of your time and money into creating a product that you haven't validated with real users, you're going to waste a ton of time and quickly burn through all the cash that you have. So, to avoid that and give yourself the best shot possible, you'll spend a lot of time looking through secondary research and conducting primary…
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