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Perform win/loss analysis

Perform win/loss analysis: Measure Salesforce Effectiveness
Perform win/loss analysis: Measure Salesforce Effectiveness

Savvy sales managers want to know the reasons behind both success and failure. This drive to learn from every opportunity will lead them to conduct careful analysis along the way. In this video, Drew Boyd, marketing expert and professor, teaches the concept of win/loss analysis. Specifically, Professor Boyd describes why such analysis is so important and teaches the steps to take to perform an effective analysis leading to team growth under any circumstance.

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Skill Level Intermediate
41m 37s
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Skills covered in this course
Business Business Skills Marketing

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