From the course: Product Management: Customer Development
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Overview of customer discovery
From the course: Product Management: Customer Development
Overview of customer discovery
- We've all been struck with sudden inspiration or a great idea. We see a problem, imagine a solution, and assume that tons of other people must need this solution too. But to turn this vision into a reality, you need to figure out first if this is a real problem for people. And second, if your idea actually solves that problem. The goal of customer discovery is figuring out who the customers of your product are, and whether the problem you're solving is important to them. And not only that, but also making sure that customers are wiling to pay for the solution. Just as customer development is broken into phases, one of which is customer discovery, customer discovery itself can be broken down into four distinct parts. First is stating a problem hypothesis, next is testing the problem hypothesis, then testing your solution, and finally, verifying your hypothesis or pivoting. If you make it through all four stages of customer discovery and verify both your problem hypothesis and your…
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