Join Lorrie Thomas Ross for an in-depth discussion in this video Our personal brand for this course, part of Learning Personal Branding (2013).
To help you visualize personal brand development concepts, we're applying them to a fictional professional named Jason Hemlock, who is a professional engineer, and principal design engineer for kinetECO. KinetECO is a fictional fortune 500 green energy company, specializing in solar, and wind, and other renewable energies. We will show how Jason's unique expertise can be leveraged to transition him into authority status within his industry. Jason's personal branding journey as an employee of an organization will demonstrate concepts that apply to entrepreneurs, people starting their career from the ground up, job seekers, employees of organizations, or people who are wanting to advance or shift careers.
Applying the personal branding concepts in this course to a fictional professional, will help show strategies and tips that can ignite ideas as you work to enhance a personal brand. As we go over the development of Jason's personal brand, make sure to keep the personal brand you are managing in mind. Whether you are an entrepreneur, student, employee, consultant, executive or administrator, a positive personal brand can steer sales decisions, help with hiring decisions and influence trust. Are you ready to make a meaningful personal mark? Let's get started.