In this video, Tatiana Kolovou identifies the strategies for going from information collection to content design. She also explains presentation content from start to finish.
- The analogy I like to make … to a well-organized presentation … is that of a neatly wrapped present. … Think about it. … You look at the bow and the wrapping … and you immediately want to open it up and see what's inside. … If you think of your presentation as a present, … you will pay close attention to the following elements … that make it memorable for your audience. … As I walk through these elements, … make notes for your upcoming presentation … and organize it in the same way. … Open with a bang. … The first few words need to hook the audience's attention … and give them a reason to listen. … If you think back to the needs of your audience … we mentioned earlier, you will find a relevant statistic, … a story, a set of data, or even a real world example … that quickly connects the topic to your audience. … Your energy and your speaking conviction here are crucial. … As Aristotle preached, ethical appeal … is a large component of how the audience perceives you. … The introduction of your speech …
- Explore how to evaluate your audience's knowledge level.
- Define audience value.
- Recall how a 'forest vs. tree' analogy compares to the audience interview and presentation design.
- Recognize what logical appeal means in a presentation setting.
- Define emotional appeal in a presentation setting.