Join Cole Mercer for an in-depth discussion in this video Optional: Make the calculation for startups, part of Designing and Running Experiments for Product Managers.
- Hey guys, welcome back to the course.…Let's talk a little bit about startups…or pre-product situations on how this process defers…for calculating your minimum criteria for success.…When you're running the show with an existing product,…an existing user base, and potentially existing revenue,…you're going to be one, more concerned with certain metrics…and two, less sensitive to certain types…of risks and certain types of costs.…
PMs at a big company generally care about metrics…that are just not of concern to entrepreneurs…or people who are trying to figure out whether or not…their product should exist in the first place.…Average minutes consumed is not very important…if you have zero customers and you're only getting…1% of your people to even sign up for your service,…two different worlds.…Specifically in the case of a startup,…you're looking for what we call validation metrics.…Is my product a good idea, does it meet a user need,…does my identified problem really exist?…What exactly is a validation metric?…
Instructors Cole Mercer and Evan Kimbrell show how nail down your business hypothesis and define the minimum criteria for success. They introduce the tools and techniques you need to build email-based MVPs, shadow buttons, "coming soon" messaging, piecemeal MVPs that use existing tools, and even concierge MVPs, where you solve the customer's problem without coding anything. They also show how to evaluate the results of your testing and iterate on the design—building better products as you go.
Skill Level Beginner
1. Conceptualizing the Solution
2. The Hypothesis
3. Minimum Criteria
4. MVP Techniques
5. Techniques in Depth
6. Running Experiments
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