Join Cole Mercer for an in-depth discussion in this video Optional: How do big companies think about MVP experiments?, part of Designing and Running Experiments for Product Managers.
- Hey guys welcome back to the course.…Now I know after watching the lectures…on all the different techniques you can use…to MVP your feature or product,…you might have been repeatedly asking the question…to yourself can I do any of these in a big,…well known organization.…What about our brand.…Well it's a great question and so in this lecture…we're going to talk about the answer.…So how do big organizations run MVP test.…Well remember how we talked about the relationship…between risk and the size of your company.…
Well if you fell asleep, let me just recap it for you,…this is the gist, the gist is, larger organizations…have the resources to whether failed products.…It doesn't mean that they want their products to fail…necessarily but if they do it's not the end of the world.…So big organizations generally have a different…risk to reward calculus when it comes to launching…new products or features.…A startup's main risk with a new product launch…is that they use up all of their resources…that's the biggest risk for them.…
Instructors Cole Mercer and Evan Kimbrell show how nail down your business hypothesis and define the minimum criteria for success. They introduce the tools and techniques you need to build email-based MVPs, shadow buttons, "coming soon" messaging, piecemeal MVPs that use existing tools, and even concierge MVPs, where you solve the customer's problem without coding anything. They also show how to evaluate the results of your testing and iterate on the design—building better products as you go.
Skill Level Beginner
1. Conceptualizing the Solution
2. The Hypothesis
3. Minimum Criteria
4. MVP Techniques
5. Techniques in Depth
6. Running Experiments
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