Presentation beginnings and endings should be the bookends of your information. Tatiana Kolovou demonstrates how to use a strong open and close to capture the audience's attention, build your credibility, give a call to action, and make you memorable.
- Presentation beginnings and endings … should be the bookends of your information, … strategically placed to capture the audience's attention, … build your credibility, give a call to action, … and make you memorable. … In order to follow logical appeal, … I invite you to always connect the dots … that thread from the opening back to the close. … If you started with a story, … refer back to it in the close. … If you asked an open-ended question, … provide a possible answer based … on the information you shared. … What you choose to open and close with … will progressively engage your audience. … Depending on the context and your level … of familiarity with the audience, … you can decide which path to take … from these suggestions. … Open with a quote, a relevant statistic, … or even a tagline from the morning's newspaper. … Remember that your choice for an opening … will have to tightly connect to the value added, … the so what for your audience. … A startling but unrelated fact … can quickly rob you of your credibility …
- Explore how to evaluate your audience's knowledge level.
- Define audience value.
- Recall how a 'forest vs. tree' analogy compares to the audience interview and presentation design.
- Recognize what logical appeal means in a presentation setting.
- Define emotional appeal in a presentation setting.