From the course: Creating and Giving Business Presentations
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Opening and closing strong
From the course: Creating and Giving Business Presentations
Opening and closing strong
- Presentation beginnings and endings should be the bookends of your information, strategically placed to capture the audience's attention, build your credibility, give a call to action, and make you memorable. In order to follow logical appeal, I invite you to always connect the dots that thread from the opening back to the close. If you started with a story, refer back to it in the close. If you asked an open-ended question, provide a possible answer based on the information you shared. What you choose to open and close with will progressively engage your audience. Depending on the context and your level of familiarity with the audience, you can decide which path to take from these suggestions. Open with a quote, a relevant statistic, or even a tagline from the morning's newspaper. Remember that your choice for an opening will have to tightly connect to the value added, the so what for your audience. A startling…
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