LinkedIn principal author Doug Winnie describes strategies on how to start a meeting with a customer. When you meet with a customer, it takes time to get in alignment between what the customer wants to talk about and what information you need. A good meeting starts with listening to the customer and guiding them towards what you want to discuss in your product.
- When you walk in the door to talk to a customer…or you start the video conference, it is important…to keep the focus on the customer.…You want to provide them an environment in which to share,…and at the same time, keep a flow that gives you valuable…information that you could act on.…Here are some ways that I have used to help open up…a customer meeting to get the most out of the feedback…you get, and to foster a strong relationship with your…customer.…First, introduce all the participants and explain…how they relate to each other so the customer knows…who they are talking to.…
This will help the customer anticipate the type of questions…that they might get from your team and how to answer.…Then, let the customer introduce themselves.…Invite them to talk about what they do, but don't let them…dive into what they like or don't like about the product…just yet.…That time will come.…Next, let the customer vent.…Give them time to let it all out.…This does a couple things.…First, it's cathartic, it helps the customer get out…
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- Types of products and industries
- Leading through influence
- Understanding your team
- Using an agile or waterfall development cycle
- Managing your product life cycle
- Researching your market, customers, and ideas
- Planning the product
- Building the product
- Releasing the product
- Refining the product
- Understanding when it's time to retire the product
Skill Level Beginner
1. What is Product Management?
2. What Does a Product Manager Do?
When it is time to retire2m 58s
Next steps1m 19s
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