From the course: Consulting Foundations: Client Management and Relationships
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Objectives and metrics
From the course: Consulting Foundations: Client Management and Relationships
Objectives and metrics
- There's a classic story about a young man who stopped at an intersection. He asked an elderly man, "Where does this road take me?" The old man asked, "Where do you wanna go?" The young man replied, "I don't know," to which the old man said, "Well then take any road. "What difference does it make?" In other words, if you don't know where you wanna go, then why bother at all? That's why objectives in consulting are so important. Clearly established objectives make sure you and your client are on the same page about what you want to accomplish. Now sometimes the objectives are clear from the get-go, like when a client reaches out to you because you're the subject matter expert, and the client tells you their objectives. Or a client might say something like, "You helped us with our retail strategy a few years ago "and I think we need a refresh." The subject area is clear. Now you need to clarify the objectives. This takes a little digging. Establishing clear objectives happens through a…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.