From the course: Networking for Sales Professionals

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Nurture your network and commit to reciprocity

Nurture your network and commit to reciprocity

From the course: Networking for Sales Professionals

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Nurture your network and commit to reciprocity

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- You're probably saying, "Okay, Robbie, I get it. "You want me to nurture my network, "but what exactly do you mean?" Well, I'm glad you asked. It's like a garden. First you plant the seeds, you need to decide which seeds you want to plant, and prepare the soil. It's a lot of work to just get started. But once you've met someone and planted that seed of connection, how do you grow that seed into a real relationship? That's where nurturing comes in. It starts after your first contact, maybe with a follow-up note. I don't say thank you note because you want to follow up even if they don't do a favor to meet you, like someone you met on an airplane or at a conference. A follow-up note can be short, but it should remind them of where you met, what you talked about, and what you had in common. You might also summarize any future steps you agreed to, like sending them an article or making an introduction. Close it out by offering to help in the future. Not only does such a note serve as a…

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