Product Management: Building a Product Strategy
With Teg Grenager and Eldad Persky
Liked by 14,375 users
Duration: 1h 5m
Skill level: Intermediate
Released: 1/18/2018
Course details
Behind every successful product there is a clear strategic vision that takes both market and customer needs into account. Essentially, strategy is the set of choices a company makes in order to achieve its objectives. These choices include which products to develop, which market segments to focus on, how to differentiate, how to price, how to position, and more. Product leaders are the guardians of a company's strategy. While many people and teams can contribute to developing a strategy, product leaders need to articulate it and ensure that it's done in a way that is applicable for day-to-day decision-making. This course lays out how to develop an effective product strategy. Instructors Eldad Persky and Teg Grenager walk through a step-by-step process for creating a smart, thoughtful strategy, and explain how to build support for it. Plus, they go over how to maintain and implement your strategy.
Skills you’ll gain
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Meet the instructors
Learner reviews
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Vincent Ssebudde
Vincent Ssebudde
Digital Financial Services | Product Manager | Mobile Payments in Telecom, Banking & Fintech
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Contents
What’s included
- Practice while you learn 2 exercise files
- Test your knowledge 4 quizzes
- Learn on the go Access on tablet and phone
- Stay up to date Continuing Education Units
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