From the course: Sales: Business to Consumer Online Sales
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- Seth Godin once said that content marketing is the only marketing left. If you want to reach a larger audience, a global audience, you have to be online. If you want to grow your brand, you have to be online. And if you want to succeed online, you have to be in the business of creating relevant, valuable, and effective content. Your success begins with gaining a real understanding of who your target customer is, and that begins with creating your buyer personas. Personas will allow you to develop content designed specifically to speak to the buying brains of your consumers. Next, create a content calendar. When it comes to creating and delivering targeted content, if you fail to plan, you're simply planning to fail. With your content calendar in place, it will be time to open the floodgates and let the content flow. Targeted content created for exactly where your customer is in the sale cycle is perfect. Your success depends on the ability to meet your customer where they are, and…
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