Next steps

- Make it a practice to always wear your customer hat,…to always put yourself in the shoes of your customers.…Whether you're in sales, or whether you're in marketing,…or whether you're in customer service,…we're all consumers.…We all have unpleasant experiences…with companies time and time again,…where we need to deal with customer service.…So as someone in customer service, always do your best…to put your customer hat on, because it'll make your job…of listening so much better.…Listening to your customers…really doesn't have to be difficult.…It's about tuning out all of the distractions,…using positive body language…and using techniques at your disposal…like verify and clarify,…and understanding how to respond…to the customer accordingly.…

In today's day and age, there's a lot of talk…in the business world about having a relationship…with our customers.…That's fine and dandy.…It creates really good feelings for us sentimentally.…But I would urge you to treat your customer interactions…as a conversation with a friend,…