Join Jeff Bloomfield for an in-depth discussion in this video Next steps, part of How to Analyze Sales Competitors.
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- Throughout this course,…we've spent a healthy amount of time…talking about how to analyze your sales competition.…We've provided you with some ways to do that analysis,…but we've also spent some time talking about your attitude…and even about honesty.…That might seem like a strange thing to discuss…when speaking about sales competition,…but our experience is that this is one…of the most important aspects of the analysis.…Your competitors have strengths, just as you do.…Your prospects likely are aware of these strengths…or will become aware of these through their own analysis.…
For you to acknowledge these strengths…can be helpful on a sales call…and help establish your credibility.…This attitude will also help you acknowledge…even those little companies who are competitors…and can be serious competition.…By staying in touch with your competition…through places like LinkedIn, Google Alerts,…and even the competitor's website,…you can continue to build on your knowledge…of your competition and stay in tune…with changes to their products and services.…
Jeff shows how tools like LinkedIn and Google Alerts can help you stay up to date on your competition's personnel and product updates, and how you can take advantage of the webinars, presentations, and other resources presented by your competition. Last, while competitor information is critical, it's ultimately more important for you to remember the value that your company brings. Jeff closes by explaining how you can best sell your company's products and services: by not getting too distracted by the competition.