- So what do you do to get started? First, you understand that this is a process. Personal branding is not about overnight changes. It's about starting where you are and moving in the direction of the person you want to be. Understanding that your reputation, your personal brand, affects how people make decisions about you. If they perceive you negatively, they're probably not going to want to hire you. If they perceive you as team player and someone who's going to fit in, they're more likely to want to give you an opportunity.
So looking at the assets you have in your control, take inventory of that which makes you valuable and that which you need to work on, knowing that your personal brand journey is really about consistency and not perfection. None of us are perfect. We're human beings. But when you can consistently communicate what you're passionate about, what you're good at, and why somebody should find that valuable, you make yourself attractive. I remember years ago working with a gentleman and we were building an online profile. I think it was at a job fair.
And his resume was very technical. He was in the Information Technology space and everything on his resume spoke to Information Technology, his certifications, his credentials, his experience. At one point I looked at him and I said, "What is it about IT that excites you?' And he pushed back from the table and he said, "Lida, Information Technology is the lifeblood of a company. "It's what makes all the pieces come together. "It is the brand. "It is customer service. "It is customer experience.
"And if Information Technology falls down, "the rest of the organization fails." And I looked at him and I said, "That needs to go on your resume. "That needs to show up on your online profiles. "That's what the right company is looking for." So make yourself attractive to those employers. If you need some additional resources or you want to dive deeper into the conversations we've talked about in this course, I wrote a book in 2014 called Your Next Mission, A personal branding guide for the military-to-civilian transition.
And it's proven to be a very helpful resource for hiring managers, but more importantly for veterans making that transition who are struggling with some of the topics we talked about. There's also a wonderful site called LinkedIn for Veterans which will give you some of those tools that you're going to need to connect with fellow veterans as well as those resources in the civilian environment. Personal branding is about taking control back. It's about understanding you have more tools at your disposal, and that fear and fog of this transition should not cripple you from taking action to be in charge of a meaningful and important and successful civilian career.