Join Drew Boyd for an in-depth discussion in this video Next steps, part of Marketing Foundations.
…Sometimes marketing gets a bad reputation,…especially when those darn telemarketers call your house right at dinner time.…But let me assure you that not all marketers are bad, in fact, marketers and…the marketing function serve a very important role in business and…our society.…Let's think about what marketers do.…They create of lead the development of great new products and services.…They work hard to discover unmet consumer needs.…They create elaborate distribution channels to get products to you.…
They convey valuable information about products and…services, making it easier for you to shop and buy.…Life would be very different without marketing.…Look around you, you wouldn't have most of the products or…services available to you today without the marketing function.…The bottom line is that marketers create value so…people can lead a better quality of life.…But what really defines a great marketer is the one who practices it ethically.…
So, in this final video, I want to share with you a set of…guidelines to practice marketing in a professional way.…
You'll also learn to address tactical challenges and present the plan to get buy-in throughout an organization, from the C-suite to the sales team, as well as use the marketing plan to guide outside agencies and vendors. Finally, you'll learn how to launch the campaign and measure its performance.
- Marketing in an organization
- Assembling the team
- Creating the marketing plan
- Analyzing your products, customers, and market
- Segmenting customers
- Creating a value proposition
- Developing a strategy
- Setting goals
- Setting prices
- Using social media
- Presenting your plan to leadership
- Budgeting your plan
- Measuring success
Skill Level Beginner
Business Writing Principleswith Judy Steiner-Williams1h 32m Beginner
Understanding Marketing's Role
Analyzing Your Business
Developing Your Strategy
Developing the Tactical Phase
Aligning the Organization
Launching and Measuring Your Plan
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