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Need for finer market segmentation

Need for finer market segmentation: Strategies for Emerging Markets
Need for finer market segmentation: Strategies for Emerging Markets

Though there are few differences in the upper income earners in emerging and domestic markets, emerging markets have much lower income customers in the middle and low earning tiers. Learn about why that creates a need for finer market segmentation.

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Skill Level Advanced
1h 25m
Duration
16,321
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Skills covered in this course
Business Leadership

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