Join Petrula Vrontikis for an in-depth discussion in this video Naming your design office, part of Running a Design Business: Starting Small.
What you call your small company says a lot about you. …Different designers use different criteria for this. …Some want it to be clever, like Digital Kitchen, or Design Army. …Some want it to be catchy, like Hello Design, or Decoder Ring. …Others decide to define what they do, like fresh form interactive or moving brands. …I decided my studio name should sound legitimate and professional. …So I called it Vrontikis Design Office. Many designers just use their initials or …a version of their name, or the name of the partners like Studio Hendricks, VSA, …or AdamsMorioka. Or they use a combination of their name …and what they do, such as Chin Design. There's also the option of obscure yet …memorable names like, Pentagram, Eleven, or Volume.…
Obscure names usually have a story attached to them and they can become a …conversational ice breaker. Generally, your name should be …distinctive and appealing to respective clients. …But the main issue today is making sure people can find your company on the internet. …
- Naming and structuring your business
- Keeping records
- Cultivating business relationships
- Hiring employees and subcontractors
- Creating schedules and managing deadlines
- Understanding industry trends
- Avoiding the pitfalls of spec work
- Promoting your business through social media
Skill Level Appropriate for all
Running a Design Business: Designer-Client Agreementswith Terry Lee Stone1h 10m Appropriate for all
1. A Solid Foundation
2. Structure and Form
3. Getting Work
4. Developing Contracts
5. Keeping It Running
6. The Trends
7. Looking Ahead
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.Cancel
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.